Participating in an exhibit at a trade show allows your company to promote your business and the products and services it offers. You must plan well before deciding to join the event because it may take up a lot of your time, resources, and money.
To get you started, your company must carefully choose a trade show that gives the best return on investment. The trade show’s attendees must be the audience you want to reach. There may be booths that exhibit similar products to yours. What can you do to make your booth stand out and attract the crowd? Check out these 6 exhibitor tips that can elevate your event and draw your target audience in.
7 Creative Ideas to Level Up Your Trade Show Exhibit
1. Add Interactive Elements that Attracts Attention.
Your booth must have interactive elements like LED displays, touch screens, or participation demonstrations to catch the attention of attendees. An exhibit that utilizes technology in a fun way is one of the best exhibitor tips that a company should always remember. The audience is drawn to your booth if they can interact with the products and services you are promoting.
2. Use the Power of Social Media.
Use social media to create interest among attendees by tagging their photos on your company’s social media accounts. Invite an influencer or a famous personality so attendees can take photos with them at your booth. Use a significant hashtag. The more photos are posted, the higher the chance that your brand gets promoted on social media.
3. Promote Your Brand through Giveaway Items.
Exhibitor tips such as promotional giveaways never fail to attract an audience in any event. Hand out bracelets, shirts, stickers, pins, trinkets, baller bands, or other striking wearables that bear your company’s logo. Attendees who wear your promotional items can join your raffle game and win exciting prizes like your company’s products.
4. Serve Food to Attendees.
Serving food to event attendees can draw attention. Prepare a table with appetizing snacks, finger foods, sandwiches, cans of juice, or bottles of water. Have your food packaging and stickers customized with your brand logo and contact information. These yummy treats are good promotions for your products or services.
5. Place a Photo Booth to Draw the Audience In.
People always love taking photos. Placing a photo booth within your area is an entertaining way to draw people in. Bringing home their pictures as souvenirs and with your company information printed on the photos are creative exhibitor tips that attendees can surely remember you by.
6. Combine the Use of Audio, Lighting, and Video to Your Event
Audio, lighting, and video equipment are very important elements in exhibits. A clear and crisp sound enables all attendees to accurately hear everything that a speaker says. Unexpected echoes or buzzing sounds can hinder the smooth flow of an event. Lighting is fundamental in creating the mood at the venue. It attracts the audience’s attention and produces stunning visual effects that complement the music and presentations. It also helps the attendees to move freely during the exhibit. Meanwhile, using a video during a presentation can help explain your products or services that may be hard to accomplish if done face to face. It can be an excellent sales tool to get people visit your booth to ask for more information about your company. A good video also creates a lasting impression on the audience.
Red Damien is a trusted provider of professional lights and sounds with more than 10 years in the industry. Red Damien’s state-of-the-art-equipment can turn any stage design into a huge success. Our lights and sound rental equipment are approved and used by industry professionals to give you HD-quality sound and special effects that can easily add life to events.
7. Evaluate the Event’s Outcome with Your Team.
Take time with your team to evaluate the outcome of your exhibit. Assess its success in terms of meeting your primary goals and things to improve in your booth and staff for your next trade show event. Reviewing your sales leads and social media engagements and comparing them to the costs you spent for participating in the exhibit are exhibitor tips you must always remember.
ALSO READ: Different Types of Stage Design Inspirations for Your Next Event
You can exhibit your company’s products and services at a trade show. Carefully select a trade show that meets your goals such as communicating with attendees that you want to reach. Make your booth stands out in a crowd, especially if there are similar exhibits to yours. By following the exhibitor tips, you can be creative with your ideas to level up your event.
Red Damien offers not only state-of-the-art-equipment but also the knowledge and experience gained from more than 10 years in the entertainment industry. Our video equipment rentals can record every moment of your events using our premium video camera and other video equipment. Your company events are recorded in videos for posterity. Other services we offer are Sound System Rentals, Lights and Special Effects Rentals, Band Equipment Rentals, DJ Equipment Rentals, Stage and Trusses Rentals, Power Generators Rentals, and Audio and Music Production. In need of high-quality equipment for your next event, get in touch with Red Damien.
