The cutting-edge LED wall technology continues to take various business industries by storm. Its promising image display properties make it a top choice for business marketing. However, if you want to make the most of LED walls’ benefits, you have to know the modernized ways to use it for your brand.
Need help? Here we’ve rounded up a number of ways on how to market your business using LED walls.
HOW TO BOOST YOUR BUSINESS USING LED WALL DISPLAYS
LED screens are rapidly growing in popularity due to the increasing number of businesses investing in the video wall platform. In fact, the LED video walls market is expected to expand in the next few years.
With a rabble of advertising and marketing strategies bombarding different spaces in the media, marketing your business through a high-resolution LED display changes the game. Whether it be indoors, outdoors or during events, LED walls are your be-all and end-all to fire your business to success.
In-house LED Wall Installations
Installing a video display within your office creates an impressive impression among visitors, guests, and clients. It shows that your company embraces innovations and remains at the forefront of business technological advancements.
Giant companies like UFC, Scripps Network, and Telstra have made video walls available inside their business spaces.
Lobby
This is the place where your stakeholders – visitors, clients, customers – will inevitably set foot when they get to your building. Having an LED display in your lobby creates a good ambiance and ensures that your visuals don’t go unnoticed.
TIP: Use this spot to promote your business and the products or services you offer. Think of it as a digital business portfolio. You’d be surprised, this could be your best shot at striking a deal with potential clients.
Conference Rooms
Most corporate companies allocate a segment of their office space for conference rooms where they set up meetings, sales presentations, and client pitches. With the high-resolution display of LED walls, you can make your visual presentations on-point.
Outdoor Advertising and Promotions Using LED Displays
When you’re planning on placing video displays for your company, the most fundamental element to consider is foot traffic. Be where your target market can see you.
Building Walls
Probably the most visible location for passersby, placing LED screens on walls of towering buildings is a wise move to attract your customers’ attention. Taking sight isn’t much of an effort when high-quality video displays come scraping closer to the skies.
Digital Billboards
With the lights emitted by the LED walls, consumers are most likely to see the visual displays even from a distance. Unlike printed outdoor ads, digital displays are relatively more overwhelming to the sight, making your content stand out from the rest.
Transits
Take advantage of vehicles and areas for public transportation for they can take you places, literally and figuratively. Airports, train and train stations have now made advertising even more widespread. Installing LED Walls in these spots allow you to bring your business to your customers wherever they go.
Events and Activations
Events are one of the most effective marketing strategies companies invest in. Several businesses nowadays utilize LED screens, especially when they need to cater to a large crowd. LED walls add sophistication, modernity, and visual appeal to the events.
Examples of Events Where LED Walls Are Used
Concerts
Fashion Shows
Film Showing
Sports Events
Exhibits
Product or Business Launch
Conferences
Awards Shows
Ways to Use LED Walls for Your Event
Stage Backdrop
With LED screens dominating the stage, you can take stage design to the next level with high-definition graphics! Not only will your audience be left in awe, but you can also save yourself from the agony of props-building and projector set-up, which are both undeniably labor-intensive.
Live Coverage
Capture your event in real-time with the LED technology that will make your audience hold their breaths as they witness the moments happening live. Sports tournaments and concerts usually put LED screens at the heart of their events to provide real-time experience for everyone, no matter how far they are from the stage.
Social Media Wall
In a period where interactivity is the key to marketing success, displaying social media feeds on an LED screen increases audience engagement for your event. Wherever your audience is, make them feel involved by letting them share their thoughts across Twitter, Facebook, Instagram, and many other more. The value that you put on your customers’ insights will bridge them closer to your brand.
Visual Displays
Utilize LED screens to display any multimedia content of your choice – videos, photographs, texts, logos, etc. With the intensity of their visual features, keep your audience hooked as LED walls do their magic of making your content shine. Moreover, supplement your visuals with screens designed for optimum quality displays will elevate their aesthetic appeal.
Tip: Use LED walls to display logos of your company and sponsors (if you have any) to maximize brand visibility and reach.
Regardless of the industry you are in, you can never run away from the competition heating between companies but you can always get your business ahead in the race. Props to the cutting-edge developments in the media, such as the LED technology, companies can now market their business in such a way that no other platform can match. Don’t get left behind! LED walls might be the holy grail you’ve long been looking for.
Planning on renting LED walls for your business? Red Damien is the best you’ve got. Check out our LED Wall rental services now.
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