The Nashville-based enterprise, Hurdl just launched wearable LED wristband for concert goers at the 50th Annual Country Music Awards. Hurdl’s Pixl LED wearables allows concert performers to communicate with audiences at concerts. This radio-frequency-controlled LED wearable displays different colors as controlled by the event lighting director. This bridges the gap between performers and audiences as the latter are engaged in the event lighting show.
The Pixl LED is activated through SMS through which users respond to a series of questions particular to the event e.g gender, birthday, favorite sports team, civil status and other characteristics. Their responses are saved to the Pixl database, and the lighting director can use this information to illuminate the LED wearables on each fan as he sees fit throughout the show.
The LED wearable is expected to shake up “the multi-billion dollar live event industry, which hasn’t seen innovation in 30+ years.” This innovation, as reported by VentureBeat, is “creating a way to reach fans. It provides a marketing network to target fans and gives the industry means to leverage additional revenue opportunities during and post-event.”
