Once you’ve booked a top-class LED wall rental to boost your marketing campaign in Metro Manila, you’ll want to know what to display on it. You need to be sure that your rented video wall is flashing content that’s actually suited for digital signage. After all, what looks good on a small laptop screen might have a different effect once it’s scaled up for an LED wall. Here are a few tips to help you create content that’ll look stunning on your rented LED screen and maximize your rental.
5 Tips to Create Awesome Content for Your LED Wall
1. Keep It Short
You want viewers to see your content from start to finish. So, if your ad is so long that people miss the call to action more often than not, you’re wasting your rental. 10-25 seconds is generally a good length for LED wall content. This may vary depending on where your video wall will be placed, though. Airports and sidewalks require snappy content, while museums and memorials have more wiggle room.
2. Use Big Letters
Small text only looks good on small screens. On a large LED wall, you’ll need big letters. For example, if your rental gets you a screen with a 6mm pixel pitch, your text should ideally be at least 5 cm to 6.5 cm tall. Here are additional tips for text on LED screens:
- No Glossy Font or Shadows. Video walls often won’t have the same resolution as a laptop screen, making any fancy effects on your text invisible.
- Stick to Sans Serif Fonts. Serif fonts look nice on small screens, but they just make your text look blurry or “noisy” and less readable on a LED wall. Meanwhile, sans serif fonts will keep your text clean and legible. If you really need to use serif fonts, compensate with a bigger font size.
- Use Contrasting Colors. A bad palette can make your ad impossible to watch. Lean towards tried and tested combinations, such as:
- Black and yellow
- Black and white
- Yellow and blue
- Green and white
- Blue and white
People won’t stop to look at a blurry or cluttered ad, even if it’s on the brightest video wall around. Keep your content design crisp and your text clear.
3. Find the Balance Between Simple and Complex
Of course, funny or memorable content can catch people’s attention, but the point of all that creativity is lost if your message is vague. Remember what you want your viewers to do after they watch your ad, and run with that.
4. Proofread
A small typo can become a glaring flaw once it’s flashed on your LED wall. Triple-check your content before putting it on your LED screen, unless you want people to point and laugh at the errors they spot.
5. Update Your Content
If passersby glance up at your LED wall and see the exact same lineup of ads day after day, they’ll grow bored and stop looking–the exact opposite of why you went for a video wall rental. Update your video display with fresh or useful content, ideally on a daily basis. Quotes, trivia, and weather forecasts can keep people’s eyes on your LED screen. Pull this off well enough and you might have people talking about your video wall!
Keep these 5 tips in mind, and you’ll find it easier to come up with content that looks great on your rented LED screen. Once you have more people looking up and sometimes even stopping to stare at your content, you know you’ve made a smart choice. Get even more out of your LED wall rental by working with industry professionals such as the experts at Red Damien. Contact us today to find out more!
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